Move Lite Campaign
I was approached by a Singapore Agency to create artwork for the Land Transport Authority of Singapore. The goal of the project was to create a series of artworks that would be displayed at public transport stations to encourage everyone to walk, cycle or ride public transport as part of their everyday lifestyle. I created a total of 4 images that are currently on display at bus stations and MRT stations.
Ideation Sketches
Here’s some snippets of colour testing and different ideation sketches. Since the illustrations had to also match the quotes, for example "Cycling let's my experience pure freedom whenever I go", cycling elements had to also be incorporated into the artwork. After a few rounds of reviews, we changed the younger characters to an older guy in the end to match with one of Move Lite’s promotional videos.
